Perseverance, ambition, resilience. These are the three themes that punctuate the work of David Campana, rapper, singer, author and director from Montreal. Born to a Haitian mother and a French father, Campana grew up in a thriving family environment, where the music of Michael Jackson resonated just as much as the choir singing of the church in his neighborhood, which gave him a first taste of the stage from childhood.
The multidisciplinary artist does not take long to reap what he has sown. In 2018, he was chosen by WordUP! Battles to participate in the 11th edition of La Relève se lève, a showcase that highlights the best prospects of the local rap scene. The following year, his VYB music video was nominated at the Gala Dynastie, while his brand new alliance with rapper Shotto Guapo and producer Major made its way to the semi-finals of the prestigious Les Francouvertes showcase competition.
Helped by a stage show worthy of a hip-hop opera, the performance given by the talented trio is decisive for Campana's young career. More than ever, he wants to blur the boundaries between artistic disciplines and musical genres.
And that's exactly what he will do on Bonjour, Hi, a first solo album that earned him a nomination in SOCAN's annual top 5 “rap queb” revelations and a mention as “rap keb” artist of the month by the radio giant iHeartRadio. Released last spring under Hydrophonik Records, the album crosses rap, R&B, soul, pop and trap in a vibrant and warm fusion produced by Novengitum, a trio of Franco-Quebec producers who have built their reputation with renowned artists like Aya Nakamura, Oboy and Youssoupha.